Five apps, one platform, for a multi-city mobile grooming operator

A grooming business that comes to the customer has every problem of a logistics company and every problem of a consumer marketplace at the same time. Bookings, live partner location, routing across a city, franchise territories, loyalty, promotions and payments, all of which had been running on a mix of spreadsheets and off-the-shelf tools that could not follow the business into a second city, let alone a second country.

We started with the data model and the tenancy structure, because franchise, city and country boundaries have to be right before a single screen exists. From there, five surfaces share one back end: a consumer app for booking and tracking, a partner app for the groomer on the road, a manager dashboard for dispatch, a franchise owner panel for territory economics, and a super-admin console for the operator.

The scheduling and routing engine sits underneath, with live location tracking, promotions, loyalty and CRM as shared services rather than per-app features.

One platform that runs the operation end to end, designed so that a new city or country is configuration rather than a rebuild, and a franchise owner sees their own numbers without seeing anyone else's.